Seven touches for a buyer who went quiet
Lead: Marcus & Dana Reed · toured 404 404 Forest Circle in March, pre-approved to $340k, stopped replying. Sequence drafted and waiting in Gmail. Edit anything, then send.
Marcus, Chris Facello here. The brick ranch on 404 Forest Circle you liked in March is still available and just came down to $325,000. No pressure, just didn't want you to miss it. Want a quick walk-through this weekend?
Hi Marcus and Dana, Three things since your tour: the price dropped $14,000, the seller replaced the water heater, and rates eased about a quarter point. On your pre-approval that is roughly $120 less per month than when you ran the numbers in March. Open house Sunday 1 to 3 if you want to see it with fresh eyes. Or I can hold a private showing Sunday morning. Chris
Two-minute call. Ask one question: "What changed for you since March?" Listen. If it is the payment, offer the buydown math. If it is the house, ask what they would change about it and pull two comps that fix it.
Marcus, You mentioned the kitchen felt small. Two just listed in Summerville with open kitchens under $350k: 118 Lakewood Dr and 9 Sawgrass Ct. Short notes on each attached. Happy to line both up back to back. Chris
Dana, quick one. Summerville inventory is the highest it has been since 2023, which means sellers are negotiating again. If you are still looking this year, this is the window. Coffee this week?
One page, three scenarios on a $325,000 home: 10% down at today's rate, a 2-1 buydown the seller pays for, and 15% down. The buydown gets you under $1,650 in year one. Numbers attached, no jargon. Chris
Marcus, I'll stop filling your inbox. If timing changed, totally understand. When you are ready, one text and I'm on it. Chris, Chris Facello Group.